Putting Your Spirit Into Ghostwritten Work

“There’s an old saying that you should never judge a book by its cover. Today, perhaps, that conventional wisdom has rarely had more meaning.” — Robert McCrum, “The Guardian” A book or guest article in a leading publication will take any expert and turn them into a thought leader in…

4 Ways To Promote Your Portfolio of Published Content

So you’re on the phone with a prospective client, and she asks a fantastic question that you know would make a great post for your company’s blog. You jot down the idea (maybe even enter it into your knowledge bank), and spend eight hours over the next week outlining, writing, editing and polishing…

Get Better at Your Own Job by Doing Someone Else’s

Growing and scaling your company requires a certain balance between getting into the trenches with your team members and getting out of their way to let them do what they do best. Knowing the best time to do each requires your understanding what your employees face in their roles each…

Why No Single Software Program Alone Will Fix Your Content Marketing

A few months ago, I had an all-too-familiar conversation with a fellow entrepreneur. “Yeah, we purchased Salesforce about six months ago,” he told me, “but we haven’t had the time to set it all up and fully utilize it yet.” That revelation gave me pause, because software like Salesforce isn’t exactly…

Marketers: Take a Pin to That ‘Filter Bubble’

Algorithms have operated behind the scenes of our best-loved social platforms since their earliest days, but their side effects have only recently been scrutinized in light of Donald Trump’s rapid ascent to president-elect, and the UK’s surprising Brexit vote last summer. These cultural moments taking place on either side of the…

The 6 Most Important Roles of a Startup CEO

Founding and growing an industry-transforming company is probably one of the hardest things anyone could ever do, and the hardest part about it is that nobody has done your job ever before! There are no fixed rules in startups. Your mentors always seem to give you conflicting advice, and the books…

5 Things I’ve Learned by Co-Founding a Successful Business

Some of the world’s most famous and successful companies, like Apple, were started by two or more co-founders. Others, like Disney, were started by just one person. Here, then, is the billion-dollar question: Is one choice better than the other? Recently I’ve been thinking a lot about how I started Tailored…

The Tools That 5 Highly Productive Entrepreneurs Use

When I graduated from college, I had no work experience. And that didn’t sit too well with the real life that followed. The result? I repeatedly messed up at work or fell behind schedule because I lacked good productivity habits. Before long, I realized I needed help. So I turned to productivity…

14 Free Stock Photo Websites

If you’ve ever tried searching for free stock photos on the Internet, you probably know what a ridiculous hassle it can be. As a general rule, free stock photos are extremely difficult to find. A huge portion of the stock photo market is owned by professional companies like Shutterstock and…